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Do you remember when your parents told you it doesn’t matter what brand is on your clothes because money won’t buy you real friends? The message your parents were trying to teach you is really the driving force behind why it is so important to be involved with social...

Let’s talk for a moment about the significant culture shift of our time that has changed the way we look at business and marketing as a whole. We are living in the evolution of the humanization of business. This is a direct result of the evolution of the internet itself and...